"If you're not getting a lot of traction in your organic search rankings, you must not be providing enough value for your target audience," says Rand Fishkin, founder and CEO of Moz, one of the world's most popular SEO services. "Unless you're in the top 10 or 20 results in your industry, you need to be doing something really special to get noticed." Over time, you'll develop a sense of what it takes to rank high in the SERPs, which is why it's important to have a dedicated SEO team on your team. At the end of the day, the best SEOs are experts at building links, content, and social media
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